Case Study

How a Nightwear Brand Scaled from PKR 10K to 6.3 Million ($23K) with SEO

Turning organic traffic into a sustainable revenue stream for a growing fashion e-commerce brand.

Quick Overview

0 %

Increase in Organic Traffic

Clicks in 6 Months

$ 0

Organic Revenue Generated

Better Conversion Rates

The Challenge

When Night Need, a mid-range nightwear brand, came to us, they were in a tough spot:

Almost No Organic Traffic: Just 80-90 clicks per month.
Low Organic Sales: Barely 5-10 orders without paid ads.
Weak Online Presence: Low Domain Authority (DA) and visibility.
Fierce Competition: Competing against well-established brands in the fashion niche.

They relied entirely on paid ads to generate sales, and their conversion rates were average at best. Without ads, their revenue flatlined.

The Solution

We knew the brand had potential—it just needed a strategic SEO boost. Here’s how we turned things around:

Competitor Research: We analyzed their competitors to understand what made them rank and identified weaknesses we could exploit.
On-Page SEO: We focused on specific, high-traffic 2-3 word keywords and optimized their product and collection pages.
SEO Content Creation: Following Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, we created engaging, keyword-rich blogs to build authority.
Off-Page SEO: To boost their credibility, we secured high-quality, spam-free backlinks from trusted domains.

Analytics

Results

The results were nothing short of transformative:

Traffic Explosion: Organic traffic surged by 560%, far exceeding industry benchmarks.
Revenue Boom: Organic sales grew from PKR 10K to 6.3M ($23K) in just six months.
Keyword Rankings: Over 76 keywords ranked in the top 10 on Google.

Better Conversion Rates: Organic traffic converted 2.3x to 2.6x better than Instagram and Facebook ads.
Higher AOV: Customers coming from Google spent 1.5x more on average.

Strategy behind it

Our success wasn’t just luck—it was all about understanding the data.

Market Research: We dug deep into the fashion e-commerce landscape, analyzing the search behavior of Night Need’s target audience.
Data-Driven Approach: Using premium tools and proven frameworks, we identified high-potential keywords, fixed technical issues, and planned a strategic backlink campaign.
Focused Execution: We optimized dedicated collection pages with specific keywords, making them irresistible to Google’s algorithm.

By aligning every piece of the puzzle, from keyword selection to content creation, we achieved results that exceeded expectations.

Want to See Results Like This?

This is just one example of how a data-driven SEO strategy can transform a brand. If you’re ready to scale your business and unlock the power of organic traffic, book a call today to see our blueprint in action.

Hands Down, the best SEO specialist I have ever worked with. Brought in results faster and better than all of my previous SEO guys. Highly recommended!